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Recessions create opportunities with a Data-driven strategy

The storm of the pandemic has soothed, But we can't help but worry about what's…

AI and Humans: Collaborating to beat the competition

Artificial intelligence has taken over many facets of online marketing, but there are some tasks…

Machine learning in Google Ads increases webshop visitors.

Machine learning and AI technology will be more important in the future than they are…

You should never only look at Shopify analytics, and this is why!

Because not every measure in Shopify's built-in analytics is correct, we do not recommend focusing…

ROAS: The short-term-thinking- syndrome.

Many companies steer their marketing wheel based on Return on ad spend (ROAS), resulting in…